Public Relations Essay Example for Free

popular dealing EssayThe corporate s targetdals of 2002 has affected business organizations climate that ships companys reputation becomes paramount to its winner if not its survival. The impact of this corporate greed has wide implications that hit average Americans in the form of unemployment, and exhausted retirement savings. During this time of organizational crises, corporate credibility is at an all time low and everyday doubts have spread over into investment commercialize. This situation made it necessary to restore public office and trust that public transaction professional can adequately provide. Public dealings therefore play an important office in restoring public and confidence and trust in corporate world.Keywords Crises, scandal, greed, credibility, doubts, market, confidenceSynonyms, related impairmentCrises dilemma related terms problems, Corporate scandal Business organizations reduce related terms Company issues, negative organizational commentC orporate greed business organizations greediness for profit related terms Corruption, fraudulent, briberyCorporate credibility business organizations integrity, related terms Honesty, credibility, reliability, and uprightnessPublic doubts public suspicions related terms fears, uncertainties, worriesInvestment market Potential business, related terms business enterprise, business venturePublic confidence public trust related terms patronage, loyaltySearch statements leash statements that will be the basis of this research are as follow1. Public dealings are a position in a company that does make over to enhanced company refutation.2. Public traffic help companies gain positive corporate shape3. Public traffic is a post of management, supervisory, and technical functionThe question above gives a particular significance on Public Relations peculiarly when a certain business organization, or when somebody in a high place valued to have some make over of his reputation. Publi c relation is all about relating or communicating to the public a relationship that is largely mediated by the press. According to an bind published by the University of Texas in capital of Texas entitled calling Opportunities in Public Relations Public Relations as an agency, communicates the message to the press rather than directly to the particular target.The objective of PR according to the article is to use the Media in order to create a very powerful message or to be able to project a good motion-picture show in the eyes of the public (Communication Career Service). Public relations work in the corporations, among individual and other organizations with messages to communicate.However, David W. Guth author (95) of Organizational Crises Experience and Public Relations Roles cited Scott M. Cutlip, Allen H. center, and Glen M. Groom four pronged model of public relations maps the expert- prescriber (or the definer of problems and implementor of solutions), the communication facilitator (or the mediator concerned with maintaining two-way communications), the communication technician (or the non-manager concerned with preparation of communications), and the problem-solving process facilitator (or the cooperator with other managers in defining and solving problems (Guth, F. 1995, p.4)Based on the above models of Public Relations, it is no wonder that Public relations play an important role in crises management. The expert prescriber or the definers of problems and the implementers of solution are the very public relations model that addressed management crises in business organization. Guth also cited a similar model developed by James Grunig and Todd T. Hunt that reinforce public relations a function of the organization and its environment. The four models of public relations served to either to make over of ones image, or to enhance company refutation.2. Public relations help companies gained positive corporate image. The University of Texas in Austin article pointed out that, an in-house public relations department is responsible with the corporate image and identity. The PR facilitates everything about the company relations and dealings particularly with the media and other stakeholders of the company. The PR department arranges every thing, from convergence marketing communication, sending out press releases to the media, and cultivating congenial relationships. Hugh M. Culbertson and Ni Chen explain (1996) that public relations are a bit of everything which promotes and helps a smooth functioning of the organization (p. 183).Culbertson and Chen emphasized those public relations connections to marketing have place PR to help build product denomination with the company. Thus, Culbertson and Chen cited that most senior executives and practitioner identified public relations as, an effort, to build and maintain the positive image of the organization (p. 184). Public relations practitioners in todays changing and confrontationa l era are expected to plan for, and manage corporate crises. Public relations have evolved from being a mere message carrier to accommodating, listening to public, assessing their needs, demands and expectations, and resolving conflict between groups.3. Public Relations are a set of management, supervisory and technical function. The Public Relations Society of America (PRSA) cited in their paper a popular publication that offered explanation that Public Relations is a management function that assess public attitudes, categorizes the policies and procedures of an individual or organization with the public interest, and plans, and implement a program of action to earn public understanding and acceptance. It is quite apparent that the scope of Public Relations encompassed the whole of a business organization from trouble shooting of the management crises to product identification with the company, down to building positive image of the company.The PRSA noted that today, public relatio ns profession are being sought after not just for roles in developing improved relationship with multi cultural communities, but also for skills and public relation function that affects all sections of society. The PRSA article aptly stated that the functions of Public Relations today take many forms in various organizations, including titles such as public information, public affairs, investor relations, corporate communications, marketing communications, corporate affairs, marketing or product publicity, and consumer service or customer relations (Miller, D. Ford, R.., 2003, p. 2).According to Miller and Ford, seasoned public relations practitioners often carry the title of vice presidents with salaries from $75, 000 to $200,000. Because public relations practitioners are engaged in multiple functions, they tend to be well paid. The salary survey 2003 reveals that the average beginning salary in public relations for a newly hired with baccalaureate degree is between $35, 324- 36 ,667. The task that a public relations practitioner includes analyzing, issues, problems, and opportunities, defining goals and so forth which can be compared to managerial, supervisory, and technical functions.Over all, Public Relations are important components not only of business organizations but also of rich and famous who wanted to project their better side in advance the public eye. The Public Relations is the troubleshooter during when there is crises management, and the endorser of new products in order for it to be identified with the marketing company. Public Relations role in the business society benefits not only corporate owners and those that have the need to polish their image before the public but the practitioners as public relations is fast becoming an industry of its own although currently there is misunderstanding between the difference of the role of marketing and public relations. Erica Austin and Bruce Pinkleton (2006) noted that public relations strive hard to help organizations develop and preserve the variety and relationship that meet the long-term success.